Key Brand Identity Elements

To design a handheld vacuum cleaner with an emphasis on high-quality materials, focused on BORA’s minimalist and premium brand identity.

Sleek & Minimal Design

Ideation Sketches

Technical Drawings & Internal Components Overview

Design Objective:

Who is BORA?

BORA is a German company known for its innovative kitchen ventilation systems. They specialize in cook-tops with built-in extractors that eliminate the need for traditional range hoods, offering sleek, efficient, and quiet solutions for modern kitchens. BORA combines advanced technology, minimalist design, and sustainability to improve both kitchen air quality and aesthetics.

User Profile

Jennifer Thomas

High Performance & Innovation

Development

Development Sketches

Premium Materials & Craftsmanship

Target Market

BORA Core

Handheld Vacuum

  • Final Design

    The design is minimal and unobtrusive, with subtle details that enhance its aesthetic. Aligned with BORA’s values, the vacuum is both easy to use and visually appealing, even when not in use.

  • Power Slider

    The power slider bar allows users to effortlessly adjust suction strength with a smooth swipe, offering precise control for different cleaning tasks.

  • Dust Canister

    The sleek canister has a spout that keeps the dust and particles from escaping while in use. At the end of the spout is a thin, one-way flap that serves as an extra layer of protection from the dust escaping.

  • Handle

    The handle has a slow taper from front to back, allowing the user to grab the vacuum in different areas depending on their hand size and comfort.

  • Dust Canister Release

    A simple release mechanism where the user pushes the buttons in on each side, allowing the dust canister to pop out of place and be easily emptied into the trash.

Product Comparison

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